*Sigh*

As I was sitting back and enjoying the Superbowl last night (which even though I hate both teams, was a really good game), a commercial came on that really caught my eye. No, it wasn't the Pepsi Max commercials that entertained the hell out me, but it was this commercial below:



I want to apologize right quick for making everyone reading this dumber, but at the same time take a second to let all the guys out there thank me for showing you Kim K.

You're welcome. Now back to the content. Look at the message of this commercial..."Ditch your trainer and where Shape-Ups shoes." I don't even know where to start. First of all, there is such a gap in today's society between what we need and what we accept. Day in and day out I see people come in to the gym and tell the training staff that they don't need training and they will do it on their own. As they wobble away on their 300-lb. frame, pop their blood pressure pills, and hop on the elliptical trainer, I know that within a month I will never see them again. Everyone wants to have the easiest route to success but in reality, real success is a long journey. With all of the late night ads and "home gym" systems being sold, it is no wonder people think losing weight and getting in shape is easy. The fitness industry is working hard to help people afford training and realize it's importance and just when progress is starting to be made more crap like this is coming out.

Beyond the fact that Shape-Ups and the like are not beneficial. All of their proposed benefits come from research involving sedentary people. Making sedentary people walk and workout is going to get results no matter what shoes they are wearing. Not to mention, these shoes change one's gate which can cause complications to the knees, hips, and lower back. If you notice, every major shoe company such as Nike, Reebok, and Adidas are making fitness shoes that are more natural with less cushioning and less support. Plus the popularity of Vibrim Five Fingers amongst the running population has grown immensely over the past few years. Once again, more natural footing. So if all of these companies are striving to make fitness shoes more natural then why does it seem like a good idea to wear a shoe that has a 3 inch, odd shaped sole. It doesn't to me. Maybe instead of wearing these $150 shoes around while you walk from the couch to the fridge and back, maybe you should just put on some normal shoes and head to the gym. Maybe even get yourself a trainer who has gone through years of schooling and self-education that can help you not only lose the weight you want to lose but also fix some imbalances and issues that those damn Shape-Ups caused in the first place.

I really don't have anything else right now...my brain hurts because of this commercial...but Kim K. still looks good